Sales tech & AI advisory · B2B · LATAM
Your sales tech, AI-ready.Without overpaying.
I help B2B companies in LATAM organize their sales stack, put AI to work in sales and buy technology better. More than 10 years selling technology at LinkedIn and HubSpot: I know both sides of the table.
For B2B companies with a sales team using several tools: CRM, prospecting, marketing or AI.
Experience at
- 10 years selling B2B tech
- 3 market launches in LATAM
Sound familiar?
- You pay for licenses nobody uses.
- You’ve spent months evaluating a tool and still haven’t decided.
- You want to add AI, but don’t know which tool to pick.
Selling technology for 10 years, I saw it again and again: without a team to evaluate, companies don’t decide. And not deciding always costs more.
01Services
How I help
- Start here
Commercial stack & AI diagnostic
Stop paying for what you don’t use
Ideal if you pay for several tools and don’t know which ones really work.
Includes
- Tool inventory with cost and real usage
- Overlaps and AI opportunities
- Roadmap with estimated savings
No defined sales process yet? We start there.
Book a call AI for sales
Put AI to work in sales
Ideal if you paid for AI (or want to) and your team doesn’t use it.
Book a callIncludes
- Activate the AI you already pay for
- Measurable pilots
- Team adoption
Software buying & negotiation
Buy right the first time
Ideal if you’re choosing a CRM or another tool, or a renewal is coming up.
Book a callIncludes
- Requirements and shortlist
- Demo scripts and scoring
- Vendor negotiation
Independent advice: I don’t take vendor commissions.
02How I work
One method for every service.
Diagnose
I review your process, your tools and what you’re paying.
Decide
We define what to keep, what to drop and what to buy, and I negotiate with vendors.
Implement
I put the tools and AI into practice, building directly or coordinating the vendor.
Adopt
I stay with your team until they use it and you see results.
03About
I know how technology is sold. That’s how I know how to buy it.
I’ve spent more than 10 years selling technology across Latin America, in Colombia, Mexico and Brazil, for LinkedIn, HubSpot and high-growth startups. I helped launch LinkedIn in Mexico, Crehana in Colombia and RD Station across LATAM, and co-founded Hitch, an AI-driven HR tech startup.
Along the way I’ve helped many companies buy technology to improve their processes. But I’ve also seen others make bad purchases, go through frustrating implementations or pay for tools their team never adopted: mistakes that cost them a lot of money. And others stand still because they don’t have a team to properly evaluate their options.
That’s why I advise companies on choosing, negotiating and adopting technology and AI, with the judgment of someone who knows both sides of the table.
- Experience
- 10 years in B2B technology sales
- Markets
- Colombia · Mexico · Brazil
- Companies
- LinkedIn · HubSpot · Crehana · RD Station
- Co-founder
- Hitch, AI HR tech
04Contact
Let’s talk about your sales stack.
A short call to review how your team sells today and where technology and AI can help.